Avoid Modeling Scams

By Todd Herschberg

Over the years, I’ve had dozens of models reach out to me asking about “agency” solicitation emails they’ve received. So far, almost every one of the ones I’ve been asked about have been scams, so I thought I’d offer up a little advice on how to avoid modeling scams.

I’m always happy to help with advice and guidance and will do my best to steer you towards continued growth when I can, so here are a few things to keep in mind:

Modeling scam advice

1 – If someone you’ve never heard of reaches out blindly via email to offer you a high-paying gig for a famous international brand, it’s likely a scam.

2 – If they want money upfront before helping you, it’s a scam.  By definition, an agent gets paid when you do.

3  – If there is a membership fee to list your portfolio, they are not an agency.  They are a posting board.

4 – If there is an audition fee, a processing fee, a scanning fee, or any other sort of upfront fee, this is probably a scam.

5 – If you must use a specific photographer for your portfolio shoot, a specific trainer, take specific (and usually expensive) classes in order to be represented, they are likely a scam. This is not to say that you should never take classes/training/etc – like any professional, you may find it useful to take classes to hone your craft.  Keep in mind, though, that this should be YOUR choice, not something an agency should require.

6 – If they are pressuring you to send nude photos/videos, they are probably a scam.  This is not to say that legit agencies never ask for your nudes – if you are a nude/erotic model, only make those portfolio photos available upon legitimate request.

7 – If you live in a state that requires agents and/or agencies to be registered or bonded, check with your state licensing board. This is the surest way to avoid modeling scams – or at least to minimize your risk.